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Learn how to protect your brand or business from Google trademark infringement. Please be assured that we will contact you after we have reviewed your complaint. If your brand name is not a registered trademark it will have no special protection in Adwords. If a trademark owner submits a complaint to Google about the use of their trademark in Google Ads ads, we will review it and may enforce certain restrictions on use of the trademark. We have been helping big brands, agencies, and networks protect their trademarked terms in paid search for the last 10 years. This policy balances the needs of our users while ensuring that noncompliant uses of the trademark in ad text continue to be investigated and restricted according to our We have separate complaint procedures for issues related to counterfeit goods and copyrights.If your complaint relates to counterfeit goods, please review the If your complaint relates to copyrights, please review the If you still have questions about the Trademarks policy, see the For us to accept complaints from any other contacts (such as subsidiaries, regional branches, attorneys not listed on trademark registrations, media agencies, dealerships, or franchises), trademark owners must provide explicit authorization. Any We are unable to accept conditional authorizations that include an expiration date, territorial restrictions, or other limitations on use.Authorizations apply to all trademarks and variations included in the trademark owner's complaints on file; they cannot be limited to certain trademarks or variations, even if the trademark owner submitted the original complaints separately.You may revoke authorization at any time by emailing ads-trademarks@google.com.If you have a complaint on file and would like to update the point of contact for your trademark, submit the Please keep in mind that after we complete a trademark investigation, ads using the trademark in ad text may still be allowed to run if they meet the We believe the right approach is to give users more choices and access to as much information as is relevant to their search or interest. After we review your complaint, we'll send a response to the email address you provided letting you know the outcome of our review.We receive a high volume of complaints and review them in the order that they are received. Do not resubmit your complaint or follow up in separate emails.If you have a trademark complaint on file, you can authorize advertisers to use your trademark by submitting the Only the trademark owner or current contact person listed on the trademark complaint can authorize use of their trademark. If your brand name is a registered trademark : Competitors can show their advert when users search for your name, but can’t use it in the text of an advert. Google doesn’t register trademarks.You can choose to request an investigation only of ads by specific advertisers that you identify, or of ads by all relevant advertisers except those that you authorize.After submitting the complaint form, you'll receive an auto-generated confirmation email. We won’t be able to take action on incomplete complaints.We may share your email address with advertisers who inquire about authorization for your trademark. Here are the steps to do so:To ensure efficient review of your complaint, please provide all requested information. When you're completing the complaint form, provide an email address that will be appropriate for such requests.Because trademark rights are territorial, we'll only investigate the use of your trademark in regions you specify, where you own active trademark rights. However, trademark owners have rarely won in Google AdWords cases. Google AdWords has been the subject of much litigation with over 50 lawsuits in the last decade, with most results being unfavorable for the plaintiff. That is not to say that there is no risk of trademark infringement at all when using another company’s trademark term in Adwords keywords; however, the Tenth Circuit ruling in 1-800 Contacts v. Google AdWords cases can involve a plaintiff suing Google itself or suing the company utilizing Google AdWords for advertising. These are examples, and not an exhaustive list:In response to trademark owner complaints, we may restrict trademarks from appearing in the subdomains of In response to a complaint, we may restrict a trademark from appearing within the ‘Advertiser Name’ in ad disclosures, and show an advertiser’s payments profile name instead. If you are a trademark owner and would like to authorize an advertiser, please see the The following types of ads may use the term in ad text:For certain ad extensions and formats only, ads may use a trademark in ad text when referring to the trademark to provide additional information about the advertised products or services.For ad campaigns targeting the European Union and European Free Trade Association regions, the policy for trademarks in ad text and keywords applies.
One of our duties at DOM is ensuring other advertisers respect your investment in a TM by doing our part to prevent them from bidding on your name.
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